Be bold, trusted, and impossible to ignore.
We build B2B and B2C brands that people trust and stay with.
Standing out from your competition is more important than ever.
With over 15 years shaping brands in healthcare and other regulated industries, we know what it takes to create identities that endure. From start-ups to enterprise organizations, clients choose us because branding requires trust — trust that we’ll listen closely, explore deeply, and deliver work that inspires confidence.
Partnership is at the core of our approach. We’re invested in your success for the long haul, bringing strategy, creativity, structure, and accountability to every engagement.
Mike Thompson
CEO, Managing Partner
Here’s what our partnership looks like
Adapting to unique business challenges with brand and creative oversight
Building trust with stakeholders who need validation and experienced guidance
Designing digital-first brands with systems built for web and multi-channel use
Aligning identity, messaging, and brand architecture through a unified strategy
Using proven workflows to deliver on time and at scale for any size organization
Delivering results that perform for start-ups, rebrands, and enterprise brands
We step in when…
Internal teams don’t have the bandwidth or brand expertise
Agencies or freelancers have failed, and you need a reliable partner
Standing out from competitors requires clear positioning and a strong brand system
Digital-first design and brand architecture are critical for complex brands
A rebrand or start-up needs identity, messaging, and design connected seamlessly
Marketing, brand, C-suite, and boards require brand alignment and clarity
Industries we serve
Hospitals and health systems
Multi-location medical practices
Community-based and non-profit
Medicare Advantage and health plans
Private equity-backed healthcare groups
SaaS and technology platforms
Consumer healthcare brands
Senior living and community centers
Pharma, biotech, and clinical trials
Telehealth and long-term care providers
Addiction treatment centers
Medical device and technology
Start-ups, rebrands, and mergers
With 15+ years of experience, we combine strategy, creativity, and industry insight to build brands that stand out, scale, and inspire trust.
Core messaging and positioning
Logo suites and visual identity systems
Digital-first and multi-channel brand design
Brand architecture for complex and multi-brand organizations
Co-branded and partnership experiences
Expertise
Identity systems
We design logos, visual systems, and brand architecture that scale across digital, print, and every environment.
Brand guidelines and online brand portals
Campaign and rollout toolkits
Social, sales, and marketing collateral
Custom illustrations and data graphics
Naming and product brand extensions
Partnership and results
We act as your brand partner, guiding stakeholders with clarity and delivering work that inspires confidence.
Brand strategy
We define core messaging, positioning, and value propositions that set you apart in competitive markets.
Digital-first
We design brands built for web and application use first while remaining flexible across print and other media.
Creative direction
We provide a team that leads creative direction, serves as brand steward, and guides implementation with internal and external partners.
Continuity
We establish a unified brand system that connects the master brand with clear, nuanced differentiation for products and services.
Our work
Base project fees
Clear and predictable branding and identity pricing with the flexibility to match your needs.
Brand Strategy
$15,000 one-time fee
Discovery and development of core messaging and positioning to clarify who you are, what you stand for, and how you differentiate. Includes competitive research, audience insights, and a framework to guide marketing and brand expression.
Deliverables include: Mission and vision statements, brand promise, value propositions, differentiators, messaging pillars, proof points, elevator pitch/boilerplate, tone and voice guidance.
Focus Groups
$10,000-$15,000 one-time fee
Facilitated sessions conducted on-site or virtually. Collects qualitative and quantitative feedback on your brand, products, or services.
Logo and Identity
$15,000 one-time fee
A highly conceptual design process exploring multiple logo directions, visual systems, and brand architecture. Guided by strategy, we build a scalable identity platform that works across digital and print.
Deliverables include: Logo suite, color palette, typography, visual identity toolkit, brand guidelines, and core collateral.
Project add-ons
Optional services to extend your brand engagement and maximize impact.
Naming and Architecture
$5,000 one-time fee
Naming services for products, sub-brands, or campaigns. Includes linguistic screening, architecture mapping, and recommendations for a consistent naming hierarchy.
Surveys and Research
$5,000-$10,000 one-time fee
Survey your customers or analyze demographic, geographic, and psychographic data. Provides insights to guide brand positioning and strategic decision-making.
Website Development
$10,000-$20,000 one-time fee
Custom website design and development to extend your brand digitally. Click here to learn more about our website services.
Full Brand Package
$25,000 one-time fee
A complete end-to-end engagement combining Brand Strategy and Logo and Identity. Establishes both messaging and design foundations with alignment across all channels.
Deliverables include: All deliverables from both Brand Strategy and Logo and Identity, plus integrated brand architecture mapping, brand rollout roadmap, and starter collateral templates.
Creative Testing
$2,500 one-time fee and up
Engage customers, committees, or prospect audiences to gather feedback and insights. Validates creative concepts and messaging before broader rollout.
Marketing Strategy
$5,000 one-time fee
Work with a strategist to develop marketing and business plans, budgets, and KPIs. Aligns internal teams and external partners for growth.
Ongoing Creative Support
$7,000 monthly retainer, tracked hourly
Flexible creative support for both web and non-web needs. This can include website materials such as PDFs, custom illustrations, charts, and data graphics, as well as social profiles, sales toolkits, brochures, and other rollout strategies.
Deliverables include: Starting at 40 hours per month for dedicated project and account support, creative direction, brand management, project management, copywriting, and proofing and translation services. Longer-term commitments and pricing options are available.
A 50% deposit is required to initiate projects. A 25% milestone payment is invoiced at key checkpoints, with the remaining 25% balance (plus any additional fees) due upon completion.
Every project includes a detailed Statement of Work (SOW) and Master Services Agreement (MSA) outlining service levels, deliverables, timelines, and payment details to ensure clarity and alignment throughout the engagement.
Ongoing services
All ongoing services are structured as a separate SOW engagement and begin billing as a monthly service fee once the fixed-bid website project scope is complete and paid in full. Any additional and pre-approved third-party costs are invoiced in addition to the monthly service fees and are due on NET 30 terms. Each add-on engagement is governed by the existing Master Services Agreement (MSA) to ensure clarity on service levels, deliverables, timelines, and payment terms.
Our process
A clear, trusted framework for building brands that stand out and scale.
Phase 1
Project set-up, market research,
and brand Immersion
Project onboarding, team assembly, and timeline development
Define goals, audiences, and success measures through stakeholder alignment
Audit existing brand, messaging, and visual identity touchpoints
Optional add-on: Stakeholder interviews (three interviews)
Stakeholder intake questionnaire
Competitive landscape review to identify gaps and opportunities
Optional add-on: Market research
Optional add-on: Focus groups
Optional add-on: Customer surveys
Findings and brand narrative presentation
Phase deliverables
Research and findings presentation
Project binder phase 1
Phase 2
Brand platform and messaging framework development
Brand platform concept development
Concepts presentation and three rounds of refinements
Optional add-on: Naming
and architecture
Core messaging development, delivery, and up to three rounds
of refinements
Concepts presentation
and refinements
Optional add-on: Creative
testing and synthesis
Optional add-on: Website
project begins
Phase deliverables
Core messaging
Project binder phase 2
Phase 4
Concept finalization, training,
and delivery
Logo suite delivery
Collateral template development and up to three rounds of refinements
Finalize and deliver brand guidelines, toolkit, and asset library
Optional add-on: Training and communicator workshops for internal teams and external partners
Optional add-on: Marketing and G2M strategy
Optional add-on: Ongoing
creative support
Phase deliverables
Logo suite
Collateral templates and
working files
Brand guidelines portal (online)
Project binder phase 4
Phase 3
Logo and visual identity
concept development
Mood board development
and presentation
Creative brief development
Logo, color, typography, and visual system concept development
Optional add-on: Brand architecture and co-branding concept development
Concept presentation with high-fidelity prototypes of touchpoints
Optional add-on: Creative
testing and synthesis
Optional add-on: Focus groups
Optional add-on: Testing and focus group findings presentation
Concept selection and four rounds of refinements
Phase deliverables
Concepts presentation
Project binder phase 3
Ready to get started?
Let’s build your website the right way — compliant, scalable, and designed to last.