A modern visual identity for medicare brokerage.
Golden Outlook
Our decade-long partnership with Golden Outlook, a UHG-affiliated insurance FMO, has focused on supporting broker and downline agency material production. In 2021, we led a comprehensive rebranding initiative to modernize Golden Outlook’s image and create a visual identity that symbolized trust and connection among its network of insurance brokers. The goal was to refresh the brand to stay relevant in a competitive market while aligning with UHG’s broader brand standards.
Our role
Through in-depth research and design exploration, we developed an intertwined “G” and “O” chain link logo representing unity and strength, which are core themes for supporting downline agency relationships, mentorship, and training. Working closely with the Golden Outlook team, we built a vibrant new visual identity and created essential collateral that reflected trust, professionalism, and connection.
Impact
The rebrand revitalized Golden Outlook’s presence and unified its broker network under a modern, forward-thinking image. The new brand identity has strengthened its competitive position and reinforced its role as a trusted, progressive partner in the insurance industry.
