Mesa Community Center grand opening.
Optum Arizona
lights, camera, action.
as part of a broader strategy to strengthen community presence and enhance senior wellness offerings, Optum Arizona launched a new community center in Mesa, a space designed to go beyond clinical care by fostering holistic well-being.
More than a clinic, the Mesa facility offers fitness classes, educational programming, social events, and transportation services for seniors and caregivers. As Optum continues to expand its footprint across the country, community-focused sites like this play a vital role in demonstrating their long-term commitment to the people they serve.
our role
As a strategic creative partner to Optum and its regional teams, we were engaged to develop a launch video that would highlight the center’s value for patients, plan partners, and providers. Working closely with the Arizona marketing team, we led end-to-end production from concept and planning to filming and final delivery. Over two days, our film crew captured footage of the center in action, using a mix of hired talent, real staff, and community volunteers to authentically showcase the experience. The video became a central asset in Optum’s launch campaign and partner communications.
impact
The grand opening video served multiple strategic functions:
for community members and caregivers, it introduced a welcoming space focused on whole-person care and connection.
for plan and provider partners, it demonstrated Optum’s investment in long-term wellness infrastructure.
for internal stakeholders and regional teams, it offered a replicable model for promoting similar launches across the country.
Since launch, the video has been used across regional marketing channels, partner meetings, and internal communications, cementing the Mesa Community Center as a beacon of Optum’s commitment to senior well-being.