Immersive care for care deserts.
OneRoom Health
OneRoom Health set out to solve a major challenge in healthcare delivery: how to expand access to high-quality care without the cost or complexity of building new facilities or hiring more staff. Designed for health systems serving rural or high-barrier populations, OneRoom replicates the in-person care experience using immersive, shared-reality technology.
The hardware suite transforms any clinical space into a connected exam room, blending high-resolution video, real-time diagnostics, and spatial audio to create the feeling that the provider is physically present. As OneRoom prepared for a limited release and early adopter launch, the company needed a brand that could support investor conversations, secure deposits, and communicate its game-changing value—quickly. With no brand in place and only a few weeks until the next business milestone, the company turned to TCD for an accelerated MVP brand and digital launch.
our role
TCD was brought in to develop OneRoom’s visual and verbal identity on a fast-tracked timeline. Through a series of agile discovery sessions with company leadership, we aligned on the functional and emotional value of OneRoom, positioning the brand around the feeling of “care that feels in the room.” Our strategy focused on balancing advanced technology with warmth, trust, and simplicity. We explored multiple logo directions in the first round, all of which were well received. The selected concept used minimalist geometry to create a modern, confident mark with subtle references to a room.
Because OneRoom is a digital-first brand, we began applying the identity system directly within the design of the landing page, our first and most important brand touchpoint. The page established the visual language for the rest of the system and served as the foundation for a complete microsite and MVP rollout. Alongside the site, we delivered messaging pillars, a product value proposition, and sales collateral that clarified OneRoom’s offering for health system buyers. Throughout the process, we partnered closely with leadership to remain iterative and flexible, allowing the brand to evolve in real time as business needs and investor conversations shifted.
impact
The rebrand and microsite launched on time, meeting the company’s internal milestones and external investor goals. In under six weeks, OneRoom went from early concept to fully realized brand with a polished logo, a cohesive messaging platform, foundational sales collateral, and a microsite designed to support pre-orders and early access signups. The visual identity avoided common health tech tropes and instead focused on clarity, calm, and confidence. The landing page became the brand’s first proof point, helping executives articulate the product’s value and opening the door to conversations with health systems, buyers, and strategic partners. Most importantly, the brand gave OneRoom a platform to grow—one that will continue to guide product storytelling and scale as the company moves from MVP to market launch.