Member campaign covering 13 markets.
Molina Healthcare
Molina Healthcare engaged TCD to support high-volume, high-precision campaign work for their Duals and Medicare Advantage product lines.
With internal teams operating at capacity, they needed a creative partner who could move quickly, stay compliant, and scale across multiple markets and lines of business. From age-in communications and retention strategies to AEP acquisition campaigns, the scope demanded both conceptual thinking and operational rigor in executing B2B presentations, member communications, and fully versioned direct mail and email campaigns.
Our role
As an extension of Molina’s internal team, we deliver creative services across both retention and acquisition strategies.
Strategic Concepting and Campaign Execution
From initial big ideas to final deliverables, we support Molina with campaign themes, messaging, and layout development across multiple lines of business, including T65, Duals, and AEP.
Creative Production and Versioning at Scale
We manage large-scale versioning, ranging from 48 to over 300 unique deliverables per campaign, which feature custom formats and messaging for market nuances and compliance requirements.
Workflow Integration and Compliance Support
Our team works directly within Molina’s shared project management platform, supporting collaborative workflows across copy, design, translation, legal review, and print fulfillment.
Dedicated Team Model
With a dedicated account manager and creative pod, we deliver an average 5-day turnaround time and serve approximately 13 markets with agility and consistency.
Impact
TCD has become a trusted extension of Molina Healthcare’s marketing team—providing reliable, high-quality campaign support under tight timelines and constrained budgets. By integrating directly into their workflow, we help the team move faster without sacrificing brand or compliance integrity. Our scalable support model enables Molina to meet the needs of 13+ unique markets through a centralized team, managing multilingual, multi-touch campaigns that comply with strict compliance requirements. With each campaign cycle, we bring both flexibility and structure, ensuring that even large-scale assignments with hundreds of assets are delivered with accuracy, speed, and care.