A better way to manage digital brand transitions.
Optum VVIS
In response to the rollout of the new VVIS Optum branding, our team was tasked with rebranding multiple non-integrated web properties across Southern California—without the benefit of a formal digital toolkit. Relying on our technical expertise and agile processes, we stepped in to support this high-stakes transition.
Our role
Following hands-on training with the VVIS digital brand guidelines, our team recognized the need for a scalable, efficient solution. We developed an in-house digital toolkit using React/Next.js and a lightweight headless CMS. This system enabled consistent design, rapid development, and easy content updates across multiple sites, empowering future scalability and long-term maintainability.
Impact
Our proactive approach allowed us to streamline the web rebrand process and enhance speed-to-launch without sacrificing brand consistency. The toolkit not only met the immediate needs of the transition but also positioned the organization for agile, compliant digital growth moving forward.
