SEO campaign drives organic results
Optum Plastic Surgery
After rebuilding and launching a new website for Optum’s plastic surgery division, we helped reboot their digital marketing efforts with a focus on organic search. The previous site had underperformed under a legacy SEO vendor, and visibility was limited to branded terms like “Optum” or “Polyclinic.” With a new facility opening and a competitive Seattle market, the goal was clear: drive discovery through non-branded, high-intent local keywords and increase qualified traffic.
Our role
We deployed a comprehensive SEO strategy combining content optimization, technical on-page improvements, and off-page link-building. To support transparency and performance tracking, we also implemented reporting through Looker Studio, —giving the client real-time insight into SEO progress alongside other marketing initiatives across multiple domains.
Impact
In just two months, optumplasticsurgery.com earned first-page rankings for several of the most competitive local keywords: “Seattle Plastic Surgery” – #5, “Plastic Surgery Seattle” – #7, “Breast Reduction Seattle” – #3, “Seattle Breast Reduction” – #3, “Seattle Neck Lift” – #3, and “Neck Lift Seattle” – #3. This rapid lift in visibility marked a major shift in performance, transforming the site from a branded-only presence into a high-performing acquisition channel ready for long-term growth.
